You’re Already One Of Us

Creative Direction, Copywriting

Twitch is…difficult to describe. Yes, it’s a live streaming platform focused on video games and other nerdy stuff, but Twitch creators, their communities, and a whole lot of unexpectedly awesome content make it a wild, one-of-a-kind melting pot. To reintroduce Twitch to the world we developed a campaign that invited everyone to grab a seat in chat to celebrate whatever it is you’re in to, together.

The campaign launched with a film that enlisted the help of Eric Andre to help answer the question ‘what is Twitch?’ and welcome everyone to the party. A digital and OOH campaigned expanded our campaign’s reach and allowed us to fulfill our brand promise of lifting up creators and putting them at the forefront of Twitch marketing campaigns.