Skydio Ascend 2024

Creative Strategy, Creative Direction, Copywriting

Skydio is the premiere American drone manufacturer, providing cutting edge technology to public safety agencies, defense, and utility industry leaders. Ascend is their annual user conference and tentpole event where hundreds of clients are welcomed in-person and thousands more tune in online to witness Skydio’s latest innovations in autonomous, AI-powered flight.

As Executive Creative Director and lead writer, I led the Skydio in-house creative team in developing the creative strategy, concept, overall event experience, and marketing campaign for the second iteration of Ascend in 2024. For this show, we decided to tell our story and debut new tech by honoring the stories of the customers who inspire Skydio’s innovations: Skydio doesn’t give up because their clients can’t give up.

Being the second time around, the scale of the event was ramped up from the previous year in every way. More guests, more live demos, a more impactful keynote presentation, and plenty of opportunities to to showcase how the relentless work of their clients in critical industries inspires Skydio to innovate.