Gillette Print Campaigns

Copywriting

Remember print ads? I had the opportunity to help Gillette bring two new products to market with print campaigns being key components of each marketing strategy.

The first was the Gillette Fusion ProGlide Styler, Gillette’s first facial hair trimmer. A landmark product for the brand and the first time Gillette acknowledged that men could opt for anything other than the clean-shaven look. We decided to show how facial hair can help you stand out and share your story with the world.

The second was Gillette Odor Shield deodorant. While most deodorant brands position sweat as an enemy to be defeated, we decided to make sweat our ally, a sign of hard work, and something to be proud of…as long as it’s not accompanied by odor.