Avis: Official Sponsor of the NY Yankees

Copywriting

Avis has been a proud sponsor of the New York Yankees for years, but they didn’t have a novel way to articulate their fandom. To show that this corporate sponsor actually bled pinstripe blue, we created a campaign that took us inside a fictional version of Avis headquarters.

In film, the proud Yankee fans had to awkwardly welcome a new employee who’s accent unfortunately reminded everyone of the longtime rivals from Boston.

Print showcased the unique Avis office culture and swag giveaways included very…particular car accessories.