Twitch Recap

Creative Strategy, Creative Direction, Copywriting

From speedrunning to LGBTQIA+, from Minecraft to Mario, creators on Twitch used over one million unique tags to define their streams and communities in 2022. So to tell the story of the year, we developed a recap and campaign that used the tags that brought us together all year long to create a singular moment everyone could be a part of.

Every streamer and viewer received a personalized 2022 recap complete with stats like hours watched, most used emotes, and top categories streamed. We also released a recap for Twitch itself, showing the cumulative stats that everyone played a part in racking up. We also highlighted some of the most impressive trending tags of the year with social videos featuring creators that were a part of those communities and movements.

Engagement was through the roof with many streamers going live specifically to share their personal recaps. In fact, on the day it dropped,#TwitchRecap was the #1 trending topic on Twitter.