Patreon Rebrand Launch

Creative Direction, Copywriting

Patreon was founded so creators could empower creators to take direct control of their creative and financial futures while at the same time encouraging their fans to take their fandom to the next level.

That commitment to creators and the future of the creator economy guided the development and launch of Patreon’s new brand identity and voice. In every way possible the new brand was designed to adapt to and compliment any creator’s aesthetic, so their personal brands and their creativity would always be at the forefront.